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Hey {{first_name}} ,
The mid-year point is when many tech professionals start feeling the itch to update their online presence, but here's what most people get wrong: they treat their professional social media like a resume dump instead of a conversation starter.
Your LinkedIn profile shouldn't just list accomplishments—it should tell a story about what problems you solve and why you're passionate about solving them. The difference matters enormously when recruiters spend an average of 6 seconds scanning profiles. Instead of "Managed a team of 5 engineers," try "Led a team that reduced deployment time by 40%, giving us space to tackle technical debt we'd been avoiding for two years." See the difference? One is a fact, the other is a narrative.
Here's your tangible takeaway: audit your online presence this week with the "stranger test." Have someone outside your immediate field look at your LinkedIn profile and GitHub (if applicable) and explain back to them what you do. If they can't articulate your value proposition or what makes your work interesting, neither can a hiring manager.
Pay special attention to three things:
Your headline should communicate value, not just a job title. "Senior Product Manager" tells me less than "Helping fintech companies build products people actually want to use."
Your about section needs personality. You're a human with opinions about technology, not a corporate press release.
Your recent activity signals engagement. If your last post was from 2022, you're invisible to the algorithm and to the recruiters who rely on it.
Your professional presence is working for you 24/7—make sure it's saying what you actually want it to say.
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Monday 7am. Three messages in #growth.
Stripe revenue by channel, Meta and Google spend reconciled against GA4, Klaviyo flow performance, Shopify AOV by source. Posted by Viktor at 6am.
The campaign brief he wrote sits in #campaigns. Brand monitoring scrape runs every six hours. Competitor pricing update lands every Friday.
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